Our Sustainability Commitment
Reporting purpose
At Rethink Carbon, we are annually reporting on our sustainability commitment. The purpose of these reports is to demonstrate Rethink Carbon’s commitment to sustainability, and to provide a framework for implementing sustainable practices. Using quantitive and qualitative inputs, the reports include carbon emissions, our wider sustainable efforts and reduction plans.
Our commitment
Our aim for sustainability reporting is to be transparent and realistic. As outlined in the reports, we have created quantifiable emissions targets, but we also commit to economic, social and environmental responsibility. We are committed to ensuring the long-term economic sustainability of our business by making responsible financial decisions and promoting sustainable economic growth. Born as a start-up, we must consider growth as a factor. Our footprint is likely to change drastically, but we are committed to open reporting and planning for sustainable company growth. We pledge to operate ethically and contribute positively to the communities in which we operate. This includes respecting human rights, promoting diversity and inclusion through accessibility, and ensuring the well-being of our employees.
Methods
This report has been produced using methods and guidance from participating in the Climate Springboard Programme run by the Edinburgh Climate Change Institute (ECCI), helping Scottish businesses prepare for net zero. Our Sustainable Operations Commitment to low-carbon marketing has been calculated using the Compare the Market Social Carbon Footprint Calculator (using Greenspector). Carbon emissions (tCO₂e) have been calculated using the Natwest Carbon Planner, sourced from internally collected data.
Latest report: 2024/25
Scope and boundaries
The Greenhouse Gas (GHG) Protocol defines three Scopes based on emissions across the value chain. It is important (and mandatory for some Scopes) that organisations look at all emissions, however in most cases not all will be relevant or applicable, particularly for a start-up working remotely. In this section, we have justified the scope and boundaries of Rethink Carbon’s sustainability report, all in accordance with the GHG Protocol and as supported to do via Climate Springboard at the ECCI.
Carbon footprint
Scope 1
Scope 2
Scope 3
Carbon reduction plan
Vision
At Rethink Carbon, we are motivated by our own passions for sustainability and bettering the planet. The team have backgrounds in geography, ecology, environmental sciences, and technology – so we understand the need to act on the climate crisis now, before it’s too late.
Currently, we have a vision to support everyone in land management to make informed decisions for the benefit of nature, climate and communities. Our 2025 goal is to expand and provide the same benefits across England.
Net Zero targets
Scotland has set an ambitious target to reach Net Zero by 2045. Albeit small, to contribute to this, we have set 2024/25, short-term and long-term reduction targets. These targets are realistic to Rethink Carbon, and take into account team expansion by setting targets measured per employee.
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Sustainable Operations Commitment.
Vision
To achieve our 2024/25 target, we have created Rethink Carbon’s Sustainable Operations Commitment. The purpose of the commitment is to ensure and prove Rethink Carbon use sustainable approaches and methods to digital marketing and software development. As a climate-tech organisation in the environmental and sustainability realm, it is important we uphold our commitment to sustainability. We acknowledge the scepticism surrounding the use of AI due to some environmental impacts. We educate ourselves in this area and ensure we use low power consumption tools and finely tune our servers to minimise our digital footprint. Digital marketing and software emissions are accounted for under Scope 3.
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Hear from Co-Founder, CEO and Chief Technology Officer, Mark Caulfield:
Wider sustainability efforts
Product development
We have designed our SaaS platform with sustainability in mind, optimising it for energy efficiency and promoting digital solutions that help our customers reduce their environmental impact. By automating, streamlining and visualising land management projects, customers won’t need to print materials for stakeholders or internal use.
Procurement process
We prioritise working with suppliers and partners who share our commitment to sustainability. We choose to purchase locally when we can, supporting the community and reducing transportation distance.
Employee engagement
We believe that sustainability is a shared responsibility. Rethink Carbon engages all employees in our sustainability efforts by providing resources, and opportunities to contribute to sustainable practices in the workplace. We encourage employees to bring forward ideas and initiatives to further our sustainability goals.
Waste reduction
We minimise waste by promoting recycling, reducing paper usage, and encouraging digital documentation and communication. We also aim to minimise electronic waste through responsible procurement and disposal of electronic devices.
Customer interaction
At Rethink Carbon we collaborate with like-minded organisations to promote sustainability. Our customers must share a joint vision to ensure environmental, social and economic responsibility. We ensure to listen to our customers to make improvements.
Final word
Rethink Carbon is committed to continuous improvement in our sustainability practices. We will regularly review and assess our environmental and social impacts, set next steps for improvement, and report on our progress. We aim to stay informed about emerging sustainability best practice to ensure our approach remains relevant and effective. We aim to be transparent about our sustainability goals, achievements, and challenges, so our sustainability report is available publicly from our website footer. All Rethink Carbon employees, contractors, and suppliers are expected to adhere to social, environmental and economic responsibility. We will take appropriate action in the event of non-compliance and will work with all stakeholders to ensure that our sustainability standards are upheld.
Last updated 25 September 2025
Reported by Tessa Buckley
